Web Design

The Web environment has proved an invaluable tool to tell your
customers what you have to offer. All promotional material, goods
and information can be transferred electronically and updated as
often as you want. New offers, new features and new developments
can be added on an ad-hoc basis to keep your customers informed
and attract new customers.
Our aim is to understand your business and through that understanding
help market your services and products over the Internet. We will
provide ideas and designs to help you get the best out of your web
site and we will show you how to update it yourself without the
need for design experience. Alternatively, we can host your site
for you.
Internet and Web
Design courses are available.
Objectives
Before undertaking any work towards a web site
you should first consider the objectives of the site. Ask
yourself what it is you want from the site, will it deliver
the results you expect, how will you let people know about
the site?
Establish the objectives for the site. For example will the
site be designed to:
- market / advertise to world wide audience
- online brochure
- sell online
- communicate with customers/suppliers
Whether deciding on your first site or updating
an existing one, @ce can offer a free, no obligation, consultation
to allow you to make an informed decision as to the best web
solution for your needs.
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Cost
Naturally one of the most critical issues when considering
a web site is how much will it cost me. Unfortunately web
sites are not like buying ordinary business products or services
because each one is potentially different and unique, however,
you should consider budgeting for the following:
- domain name
- design - provide your own logo's, text
electronically
- hosting
- maintenance (try to avoid date sensitive
information which will require constant updating)
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Design
There are no rules set in stone stating how to design a
good web site. It's a personal thing and one person's preference
may differ from another. However, there are a number of best
practice guidelines you can follow such as:
- use a consistent theme to ensure
you get the same message across
- choose you colours and fonts carefully
- look at your competitor sites to
get some ideas
- Don't go overboard. If it's not essential
to the site, ask yourself if it's necessary to achieving
the objective
Whatever your preference, Ace-Training will work together
with you providing advice and guidance to ensure your site
is optimised to achieve the objectives and meet your needs
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Marketing
Many organisations make the mistake of regarding a web site
as a replacement for traditional marketing, however, whilst
the Internet should be used as a marketing tool, it should
not be considered a substitute. Producing a superb web site
will not automatically guarantee that people will visit it.
Ace-Training can offer proven advice and guidance on ways
to promote your web site and even provide a simple check list
to ensure you have done everything possible to maximise the
impact of your site.
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Maintenance
Depending on the nature of your site, you may require various
details and pages changing such as the menu of a restaurant
or you may have date sensitive material on it. Regardless
of which, Ace-Training can provide a number of solutions to
meet your needs, be it an ongoing maintenance contract, updates
on an 'as needed' basis or even train
your own people to maintain and manage the site.
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Step by step guide to getting a web
site





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